The goal of the Zevia rebrand was to reinterpret the existing soda brand for a new target audience of my choosing. This new visual identity is designed to resonate with individuals working in agricultural and rural fields, drawing inspiration from the familiar form of a bandana. Paisley motifs are woven throughout every element of the design, creating a cohesive system that transforms each can, box, and poster into said bandana.
Branding
Can Design
Box Design
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