The goal of the Zevia rebrand was to reinterpret the existing soda brand for a new target audience of my choosing. This new visual identity is designed to resonate with individuals working in agricultural and rural fields, drawing inspiration from the familiar form and patterns of a bandana. Paisley motifs are woven throughout every element of the design, creating a cohesive system that transforms each can, box, and advertisement into said bandana.
Branding
Can Design
Box Design
Advertisement
