The personal branding project, along with the physical products that were produced with the brand, was to show us the ins and outs of entrepreneurship. Topics such as sourcing materials, the legality behind registering a business name and owning a business, and product production were discussed. The outcomes were a personal brand, three physical products, four mock-ups of possible products, a small storefront website, and a Valentine's Day sale of our products.
The brand itself is built around patterns and logos created from my initials, AC. The name Abstract Collective was developed after I designed the logo and its accompanying patterns. The concept behind the name reflects the variety of styles present in my design work, emphasizing that I do not limit myself to one specific aesthetic or creative approach. The logo mark combines a stylized “A” and “C” into a single form. It can be interpreted as both an arrow and a pencil, symbolizing growth in creativity, craftsmanship, and artistic expression.
Branding
Logo Variations
Brand Pattern
Product Mock Ups
Physical Products
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